Welcome to All At Once, Jack Johnson’s social action network where you can make a positive change in your local and world community: connect with non-profit groups, take environmental action, and receive rewards.
2011 To The Sea End-of-Tour Report:
Photos by Kim Johnson, Kizzy O’Neal, and Branden Aroyan
At the end of July, Jack and the band wrapped up the To The Sea world tour in Europe. Thanks to the 680,298 fans who attended the 82 shows in 17 countries across the globe throughout 2010 and 2011. The To The Sea tour had many memorable moments including jamming with Jimmy Cliff in Croatia, Jack and Zach crowd surfing at the Santa Barbara Bowl, and Ben Stiller’s air guitar sit-in along with two unannounced opening sets by Merlo (aka JRadio) in Paris.
Everyone on the 2010 and 2011 Jack Johnson To The Sea World Tour made multiple efforts to reduce our environmental footprint while on the road. Some of those efforts included:
- Fueling all buses, trucks and site generators with 26,000 gallons of sustainably produced biodiesel fuel.
- Providing Brita Hydration water stations in an effort to encourage fans to go plastic free, preventing over 55,000 single plastic use water from entering the waste stream.
- Using reusable bottles and filling up with Brita pitchers backstage, eliminating the use of over 4,000 single use plastic bottles.
- Sourcing food from local farms, resulting in the investment of over $18,000 in local sustainable agriculture.
- Implementing extensive recycling and waste reduction systems to further reduce our consumption, diverting over 460 tons of waste from the landfill.
- Encouraging the use of biodegradable and recycled food service products instead of those made with petroleum based plastic and virgin paper.
- Consulting with each venue on sustainable strategies they could employ to reduce their waste and carbon footprint through Jack’s Green Rider. Recycling, water stations, composting, energy efficient lighting and carbon offsets were just a few ways that venues and promoters made positive changes as well.
- Offering fans the opportunity to offset their carbon footprint when they purchased a To The Sea sticker at a show or through Ticketmaster. Over 12,000 fans offset a combined 920 tons of carbon from their travel to and from shows.
After all these greening efforts were taken, the remaining carbon footprint of the tour was calculated and offset, ensuring a 100% carbon neutral tour. To The Sea tour offset 2,338 tons of CO2 by supporting a variety of projects around the globe including renewable energy, reforestation, methane abatement and biomass projects. To view the full Jack Johnson To The Sea 2010/2011 World Tour Carbon Offset Report please click here.
To check out the full greening report for the To The Sea Tour, click here.
The 2010 All At Once campaign features over over 220 non-profits and focuses on supporting Sustainable Local Food Systems and Plastic Free Initiatives.
Read our 2010 All At Once Environmental Impact Results of the To The Sea Tour
Here is what you can do to get involved:
Support Sustainable Local Food Systems- Your Actions: Plant a garden.
- Your Voice: Support a vision for sustainable agriculture and healthy food.
- Your Choice: Choose to buy seasonal, locally grown, organic food.
- Your Actions: Strive to be Plastic Free.
- Your Voice: Support legislation that reduces single use plastics.
- Your Choice: Choose plastic free packaging and say no to bottled water.
- Sign up as a member of All At Once!
- Discuss environmental topics and innovations on the All At Once forum
- Explore nonprofit videos
- Share your own videos and images about local community projects
- Volunteer at non-profit events
- Donate and support non-profits around the world
Discussion on All at Once Forum
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All At Once Campaign Direction:
MUSICMATTERS
All At Once On-site Activation:
REVERB
All At Once Development:
ONIRACOM
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Jack Johnson Donates Tour Profits to Charity.
100% of Jack Johnson's 2008 tour profits were used to establish the Johnson Ohana Charitable Foundation, an endowment founded by Jack and Kim Johnson to support environmental, art and music education now and into the future. The Johnson Ohana Charitable Foundation offered direct and matching donations to the 2010 All At Once partner non-profits. Jack Johnson is donating 100% of his To The Sea tour profits to charity.
The Johnson Ohana Charitable Foundation joined forces with The Annenberg Foundation's Explore.org to support the environmental programs of the All At Once non-profit partners.
Visit Explore.org to learn more.
Featured Community Group
Ocean ConservancyOcean Conservancy works with partners like the Japan Environmental Action Network (JEAN) to help preserve our ocean and waterways through ocean trash research and cleanup efforts. JEAN was an outstanding All At Once non-profit partner during the 2008 Jack Johnson tour of Japan and they are currently focusing on clean up efforts in the wake of the devastating tsunami that hit their coast one year ago. The Ocean Conservancy is raising funds, up to $10,000, to distribute to JEAN for marine debris research and removal along Japan’s coast. Donate Now!