March 28, 2012
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Missed Connections: The Two Types of Men You Meet in SF

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Hot Hipster Homeboy from Hayes- W4M- 23 (Hayes Valley)

It was a Wednesday morning like any other… or so I thought.
I rolled out of bed on a sunny San Francisco morning and walked down to Hayes Valley. All I had on my mind on the way to Ritual Coffee Roasters was the long day of work I had ahead, and how much the MUNI sucks.
Then my entire existence came to a
S
T
O
P
.
There you were standing in front of the coffee stand.
You were standing perfectly straight.
I could tell because your jeans were so unbelievably skinny that any slouch in posture could have been revealed instantly.
God I couldn’t stop looking at your jeans. You could get any size 0 girl like myself to put down that Dynamo Donut.
Your mustard beanie sat so gracefully on top of your intentionally messy do.
Your gray American Apparel hoodie was unzipped just enough to reveal an American Apparel jersey V-neck. Both so tight. So tantalizingly tight.
It was your mustache that ultimately completed your look. If sporting a furry mouse on your face floats your boat, call me a block of cheese.
I tried to catch your glance, but you were too busy instagramming some latte art.
I waited.
It looked like you were finished, but no… You were checking in on foursquare.
I thought to myself, “What a noob! Doesn’t he know that he can check into foursquare directly from instagram AND attach his magnum opus in the process?”
But I couldn’t even think to correct you…
You could write all the rules of social media for me and I’d follow, subscribe, view, like, love, gasp, comment, reblog, retweet, and favorite the crap out of all your content, baby.
I tried to open my mouth to introduce myself, but your headphones were in, and I could see that you were listening to LCD Soundsystem on rdio. Such a rebel. Only conformists use Spotify.
You sped off on your bike, but only after taking several artsy pictures of it.
The California sunshine won’t hit anyone else’s bike quite the way it hit yours that morning. You had every right to capture it.
I’ll never forget you my mystery man. I may not be great at the photography of everyday things, but I can promise you that I rock a plaid shirt better than any girl I know. I’m also in the process of buying a slouchy beanie and some Warby Parker glasses. I intend on making myself the woman of your dreams, if you’ll just give me a chance.

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Beautiful Brogrammer Boy near Montgomery BART - W4M - 23 (SOMA)

You were exiting the 24 Hour Fitness on Sutter and I was on my 24th hackathon hour without sleep when we ran into each other. I mean, literally ran into each other, because I’m quite short and I don’t think you even noticed me as you swung your Adidas gym bag over your shoulder while cranking up the volume to LMFAO’s “Sexy and I Know It” on your iPhone. Normally I’m like, so beyond the Top 40 but I couldn’t deny the veracity behind their words. You were sexy, and you did know it, and now I did too.

In the kerfluffle I accidentally spilled some of my Philz mint tea on your freshly pressed striped button down shirt. I’m sure you could probably borrow a new one from one of your bros. You probably all dress the same, in which case, you might have been better off just not wearing a shirt at all— but I digress.

I apologized profusely and you uttered a string of incomprehensible one-syllable words. It was all good. Rad. Chill. Dope. Boss. It was like you were speaking a foreign language and let me tell you, this girl has a thing for men with accents.

A glance at the ID badge attached to your basketball shorts indicated that you were indeed one of those mysterious “brogrammers” I’d been reading about in the Chronicle. I never thought I would encounter one of your kind in the wild— out of the confines of your natural habitat (the marina). I quickly fought down the urge to debate the best CSS practices with you over brewskis and instead shyly made eye contact with your Birkenstock sandals. Your feet kind of resembled a hobbit’s, I would have pointed this out but I feared that any LOTR references may have been lost on you.

You adjusted your backwards baseball cap to just-the-right angle and excused yourself, making your way across the street and into the nearest Starbucks. I knew in that moment my friends would never approve.

Regardless… surely I could learn to love the taste of Miller Chill, or better acquaint myself with the geography of Cow Hollow. I may be tiny and nerdy but I rock heels better than the waitstaff at AsiaSF and I think I could get behind hiking. As long as I’m allowed to stop and take artsy Instagram pics along the way. So come at me, bro. Let’s make it happen.

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Tags: social proof craigslist missed connections tech boys san francisco dating hipsters bros marina hayes kevin rose


March 23, 2012
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Social Proof Reacts To Things (Part I)

Instead of providing you with an in-depth recap of this week in tech, we thought it would be more true to Social Proof’s style to skip the details and provide you with the appropriate reactions. Feel free to mimic these expressions when any of the following come up in conversation, but make it convincing. Then get the fuck out of there if anyone tries to probe for more deets (“Ugh, AT&T blows, I’m going to go outside, etc etc…”). 

When we read rage about the new Pinterest profile redesign. Or Pinterest legal issues. Or really anything to do with Pinterest:

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When Kevin Rose got bought by Google:

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When my Klout score goes up:

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When my Klout score goes down:

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When I’m on the receiving end of a tech-scuse:

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When Highlight tells me my BFF is nearby:

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When I read that people woke up / went to sleep on Path:

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When I wear my ugly sweater:

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When people give us feedback on our music video:

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On the plane to SXSW:

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At SXSW:

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On the plane back from SXSW:

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How I feel about checking in to places:

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When people ask if we’re optimized for IE6:

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When I ride in an Uber Cab:

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Tags: social proof reactions gifs sxsw kevin rose pinterest path highlight uber


March 14, 2012
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The SXSW Survival Guide by Social Proof

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Social Proof just came back from an EPIC trip to SXSW. It was our first time and let us tell you… Austin, TX sure knows how to party. But alas, all good times must come to an end, and there were definitely some lessons learned from this trip that no tech girl (and guy) should live without.

Get to where you’re going

DO take Pedicabs EVERYWHERE (look them up if you don’t know). Sure, they’re expensive, but whatever! All the drivers we met were really cool, one even knew what smangin’ was! 

Trust us, riding a pedicab is better than getting lost and ending up at some random Aussie bar..

DON’T book the wrong freakin’ flight.

Look Good! Say Whatever to the Weather

DO look nice. Who cares about a little rain? Nothing is hotter than a damp girl in a sundress. Ponchos are a nifty accessory when it gets dark, but never compromise on style.

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DON’T wear tights. It’s better to be wet and cold as opposed to DAMP.

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Know Your Crew

DO hang out with your coworkers. They know you the best and are pretty awesome (especially when they get you into the turntable.fm party).

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DON’T ever lose your crew for randos. Stick with your crew foreva. Ditch that weirdo trying to latch on!

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Put Your Party Pants On

DO check out the cool bar scene that Austin has to offer because it’s not just about the SXSW parties. Our personal favorite: Barbarella’s

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DON’T get bogged down by the VIP. We all have some sort of steady income and let’s face it, compared to SF, Austin drinks are cheap. It’s not worth it to spend so long in line. Also don’t stress about Google Village not letting you in… I might not have a conference badge bros, but you guys should make it easier to start a google hangout.

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DON’T take shots. Pace yo self. You don’t want to look like this:

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The Essentials of Networking

DO pitch our fake start ups. If it’s late at night and you really don’t feel like having a deep conversation with that schmoozer, tell them you work for ChickStrip… or even better… goBro.

DON’T take a video when you meant to take a picture (Amritha, you’re an idiot).

#Necessary

DO treat animals with respect. Refer to an owl as an owl when you speak with him. Direct quote from Amritha: “Excuse me, owl? Will you take a picture with us?”

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DO Ask.com. Just do it.

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DON’T have a wine & cheese plate with honey while sitting next to a garden. Bees galore!

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Social Proof’s Best Party of SXSW 2012:

FOURSQUARE. 

“Rack City” + outdoor venue + our favorite start up founders + stickers = #ballsohard

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The party basically embodied all that was Social Proof. That is all. Can’t wait to do it all again next year! 

Tags: social proof sxsw foursquare hot tech boys hot tech girls survival guide sabrina amritha pedicabs miso


March 08, 2012
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Top 10 Apps That Should Exist

Now that any Warby Parker-wearing hipster with a vision is founding a startup as often as someone tweets about eating a sandwich, it makes Social Proof wonder why certain apps just don’t exist. We went ahead and created them for you, thank us later.

Bases- Now you can cover ALL your bases, homeboy

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Make that tech-scuse ROCK solid. You can link your Facebook, Foursquare, Twitter, and Path to discretely prevent incriminating check-ins. Have an overzealous friend who needs to check you in everywhere? Nullify that ish with Bases, they should know better! Hell, if you’re plastered, it won’t publish any of your check-ins. If you’re keeping it on the D-L to avoid one very special stalker, you can even get push notifications for when that crazy is in the vicinity. The cherry on the top: Automatically publish fake check-ins and tweets so it looks like you’re whining about staying in to do work when really you’re pounding back beers with your homeboys at Zeitgeist. You know… the ones you see at work all day anyway.

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Val-UI will pay you the value of that purposely left-behind item.

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Awkward encounter? Think someone PURPOSELY left that t-shirt at your place and now keeps making an excuse to come by and “pick it up”? Put them in their place! With Val-U select from estimated values of generic apparel categories and then send over that money with a generic catchphrase (ex: “It’s not you, it’s me”). Advanced users can unlock our photo feature that allows you to photograph that orphan item to get an approximate value (and find out if that LV’s a fake). We also cover the inverse situation. Did that chick whine about being cold and “borrow” your jacket? With Val-U, pre-emptively send an invoice for the value of your jacket. Our operators are working around the clock to collect the money that you deserve.

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Anthem- Feeling so fly like a G6

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Have you ever wanted the chorus of your favorite song to play after you’ve said something BALLER? Or even after getting some? It’s simple with Anthem! All you’ve got to do is enter a situation, assign a clip to it, and then bow chicka wow wow, you’ve got yourself an anthem. Now you can blast Chris Brown’s “Look At Me Now” as soon as you get that raise! Is it your birthday? Make sure to jam to “In Da Club” for about 60 seconds after taking that 5th shot of tequila. It’s all about instant gratification, baby. The right timing has never been easier!

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Rally- Because your friends are lazy as hell

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We know how it is. You planned that big trip, and your annoying friends won’t wake up because 11:30 AM is “too early” and they got wasted last night. Don’t worry, we’ve got the full package to get them

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