SweetSpot Group Ltd - We are a sports marketing and events company specialising in the creation and execution of high quality, commercially successful annual sporting events.

We organise The Tour of Britain, the UK's biggest professional cycle race and the country's largest free-to-spectate live sporting event.

We organise The Tour Rides, mass participation events allowing amateur cyclists to
take on the challenge of The Tour of Britain.

We created and organise The Tour Series, a unique team-based, televised, city centre cycle race Series each Summer.