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Adam's Blog
Fairly random thoughts on cycling, tech, marketing, and other things such as ravioli, the weather, or even shrubberies.

Going the Distance… Going for Speed.

Posted By Adam Edgerton on September 13th, 2009

Yesterday marked my long ride ever, coming in at approximately 139 miles as a part of the Rapha Gentlemen’s Race. We headed out to the beach (Lincoln City) on Friday evening and stayed in a suite at the Inn at Spanish Head thanks to team president Jim who served as sugar daddy for the evening.  [...]

 

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Adam Edgerton

Email: adam@adamedgerton.com
Web: www.adamedgerton.com

Education
Bachelor of Science, Business Administration – June 2008
University of Oregon, Eugene, Oregon
- Marketing Concentration
- Communications/Advertising Minor
- Lundquist Honors College of Business
- Robert D. Clark Honors College
- Thesis Title: “Application of an Employee Brand in a Small Company”

Experience

Marketing Coordinator, May 2009 – Present
Dotster, Vancouver, WA

Freelance, January 2009 – April 2009
- Designed multiple websites and blogs utilizing content management systems
- Created social media and web marketing strategies for several organizations
- Designed marketing materials for a small businesses

Brand Ambassador, June 2008 – December 2008
Q Productions, Portland, Oregon
- Engaged consumers directly to convey the Crocs brand recovery message at major endurance sports event expos and finish line festivals
- Worked and lived as part of a self-managed four person mobile marketing team
- Planned travel logistics to 19 different events across the country
- Brainstormed and implemented grassroots marketing projects intended to create memorable impressions with both runners and spectators during races
- Calculated and reported metrics and event results to Q Productions and Crocs management

Head Coordinator – Cycling Team, October 2006 – June 2008
University of Oregon Club Sports, Eugene, Oregon
- Increased membership from 15 riders to 35 riders through innovative recruiting
- Developed and coordinated fundraisers that tripled the allotted team budget
- Planned community service projects that increased the teamʼs local impact
- Coordinated logistics for spring races throughout the Pacific Northwest
- Planned a local road race and time trial attended by 16 collegiate teams
- Designed jersey layout and managed ordering and distribution

Executive Vice President, June 2007 – June 2008
American Marketing Association, University of Oregon Chapter, Eugene, Oregon
- Delegated weekly tasks of 9 member executive board and enforced deadlines
- Co-authored a chapter plan, marketing plan, and annual report to clearly define the mission and objectives of the organization
- Managed AMA Executive Board election process and transitioned new board members

Bell Staff Manager, Summers 2005-2006
Wedgewood Resort, Fairbanks, Alaska
- Supervised 12-15 bell staff at 8 different resort buildings
- Motivated employees to perform high quality work in a high-stress environment
- Coordinated logistics of transporting thousands of pieces of luggage each week

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