Location is the Key to Mobile marketing
Matthew Honan explained how powerful location can be in WIRED magazine when he said, “Simply put, location changes everything. This one input (our coordinates) has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go–they all change once we merge location and the web.”
Fundementals of Mobile Marketing
The Mobile Marketing Association defines Mobile Marketing as a set of practices that enables oganisations to engage with their audience through mobile devices or networks. Mobile Marketing presents a quick way of reaching propects. The increase in Mobile Marketing and it's popularity is obviously down to the exponential increase in Mobile Phone ownership and the fact that consumers can be contacted at anytime, many people would never be without their mobile devices. There are many types of Mobile Marketing and these include, Proximity Marketing, Location Based Marketing, Bluetooth MMS, SMS, Mobile Applications (in app advertising), Qr Codes, NFC Smart Posters and Mobile banner adverts.
Unlocking the full potential of Mobile Marketing
Mobile spending is estimated to reach over $1 billion in 2011 which doesn't seem a bad figure for an industry in its infancy. In order to get the maximum potential marketing companies need to ascertain how to manage this personal interactive medium as this is critical for sustained long term growth. Delivering the right content at the right time to a targeted audience is paramount to the success of any mobile marketing campaign.
Chose a different Path with Your Mobile Marketing.
Is your product the best thing since sliced bread?
In order to gain attention today marketing and advertising agencies are rethinking their strategies. What worked 10 years ago, 10 weeks ago or even 10 days ago, may not work today. You can throw Mass Marketing away we know the shotgun approach no longer works and alternative approaches are all we have got left. We are back in a situation where there was no TV, no mobile phones, no radio and most advertising and marketing was done by word of mouth marketing. Consumers lead busy lives and it is now difficult to gain their attention. Attention is a valuable commodity and should be given the respect it deserves. Marketing companies have a problem because tired consumers just are not interested is their messages and refuse to share their attention. Another thing savvy marketing organistions have come to realise is that among the many people out there who may consider purchasing a product or service a large percentage may never ever hear about it.
Mass Media Marketing is not an alternative as busy consumers will ignore unwanted messages. Opt-in email doesn't necessarily mean the recipient wants to hear from you and even if they do what percentage of them are likely to listen to your marketing message and take action? 15 years Marketing companies thought they could set up beautiful websites and consumers would come flocking to their door. They soon realised that in order to get volume business they had to spend fortunes on marketing and advertising their websites both offline using traditional media and online using adwords, search engine optimisation techniques to gain better placement on search engines. We should not forget as we read about the growth of companies like Groupon, (purportedly the fastest growing company in capitalism) that Groupon have spent a Quarter of a Billion dollars gaining recognition! Every day more than a million dollars worth of adverts are placed in the Wall Street Journal in the hope that consumers will sit up and pay attention.
Enter the Mobile Marketing Arena
Nearly everyone these days seems to own a Mobile Device and these devices have become the number one target for many advertising and marketing agencies as they look at ways of communicating, connecting with consumers and gaining their attention. It has been reported by telecoms regulator Ofcom that nearly one in three adults uses a smartphone and this has lead to a dramatic rise in internet usage. So the opportunities for mobile marketing are increasing daily. Bluetooth Proximity Marketing or Location Based Advertising has been tried tested and we think it has failed because the consumer wants to connect when and where they are ready. They don't want your message to interrupt them as you pass a retail location, they are not receptive and you will not get their attention. If you push your marketing at them they are likely to push you away, maybe forever.
Both QR Codes and Near Field Communication present new opportunities to connect with Mobile users. If you are looking for ways to amplify word of mouth and connect with your prospects using proximity location based marketing via Mobile Marketing then contact us today. 07797 897 614
News from the world of Mobile Marketing
Subway will be using mobile marketing platform provider Velti to offer location based mobile marketing that will enable cutomers to order and pay for meals from their mobile devices. They will use iOS and Android to connect with mobile landing pages that will also deliver mobile adverts and in-store promotions.
Mergers and Aquisitions in Mobile Marketing
4-8-2011
Augme the New York Based technology firm has aquired Hipcricket for a reported $44.5 million
More Mobile Marketing News
QR Codes and NFC Tags have been used by Pearl Media's in a Crime Scene scenario to promote TNT’s Rizzoli & Isles second season . Consumers were given access to Police report pages via a Smart Poster and asked to solve the crime. Pearl Media reported 4,000 interactions with the Smart Posters. Another example of mobile marketing using NFC Tags and QR Codes on Smart Posters.
“Mad” Mork leaves GetJar to become Marketing Director fpr Mobile applications at Google : Patrick “Mad” Mork has announced he will be leaving the open app store GetJar the cross-platform market place after three years. GetJar recently celebrated 2 billion downloads. Mork has come along way in three years and used to operate from a desk in his kitchen. Mork said he was an apps guy and relished the challenge of working with Google in mobile marketing.
Proximity Marketing | Word of Mouth Marketing | QR Code Marketing | Smart Posters | Quick Response Codes | NFC Tags | Near Field Communication | Mobile Marketing