Market Research Company

Market Research Company UK
Building and running a successful business involves getting to know your customers and understanding their behaviours and the way they think and feel. Without this knowledge it is hard for any company to develop and to promote their products and services effectively - many good ideas often fail simply because they were not developed or communicated in a way that appeals! Today, more and more organisations strive to put the customer at the heart of their business. This is typically an ongoing process using a variety of data collection methods to gain the required insights which will improve the products and services you offer and ultimately help gain market share. With more than ten years experience of working with leading UK and International blue chip organisations, we are ideally placed to help your organisation build and track brand awareness, improve its products and services and increase sales. Gathering and interpreting consumer and business information is a highly specialist area which needs the experience of skilled professionals - so for those looking for leading market research companies to work with, you can be sure that all projects our projects are managed from start to finish by our highly experienced directors.

Deeper insights
During economic downturns many businesses make the mistake of cutting back on their marketing budgets at a time when there are great opportunities for grabbing market share from their competitors. Any leading market research companies in London will tell you that in a recession their services have proved to be very valuable. Many firms also tend to place too much emphasis on understanding their existing and most loyal customers, however, time and time again our experience has shown that some of the best and most actionable insights are gleaned from talking to less loyal and committed customers as this often allows us to identify any barriers but also any growth opportunities. As a leading qualitative research agency London, our methods tend to provide the most detailed insights. Along with other top survey market research agencies, we use some of the most advanced analytical and statistical techniques that enable us to get to the heart of your problem. Our analytical techniques include: clustering and segmentation, multivariate analysis and modelling, brand price trade off, key driver analysis and many others.

Being the Best
Being experts in surveying consumers and businesses does not make us immune from the same scrutiny and we would encourage you to look at our client list and references from some of our customers that are featured on this site. We have put a great deal of effort into building a solid reputation for high quality services and are happy to be put under the magnifying glass. Among the leading market research firms in the United Kingdom, it is no exaggeration to say that we are one of the best, measured by past results and recent innovations in the fields of qualitative and quantitative surveying techniques. We conduct our own in-house customer satisfaction programme and over the last three years our strike rate, as far as satisfied clients goes, has been 100%. Nevertheless, we are not the sort of organisation that rests on its laurels and are constantly looking for new ways to improve the service that we offer our customers. When you decide to work with us on any consumer or market surveys you can be sure the best people and best techniques will be employed in analysing data and uncovering deep consumer attitudes, customer behaviours and business insights.

Areas of Expertise
A good detective can solve most crimes and similarly our depth and breadth of expertise means that we can handle any problems you might put our way. Our skill base stretches across a wide range of sectors and industries and includes working for: advertising and PR agencies, employee surveys, education, financial services, food and drink, housing, local government, manufacturing and brands, retail and shopping, service providers and associations, B2B (and small business (SMEs), social and health, travel and tourism. If you are looking for experienced consultants our market research experts are some of the best in the business and can work in with you to identify and solve the issues that could well be stopping your company from realising its full potential. Our techniques cover all parts of your firms needs, including customer service evaluation using mystery shopping services - this could involve store visits or telephone calls to evaluate the retail experience or the client website. We are a business to business market research company and specialise in new product development, helping ideas to grow, develop and ultimately succeed once they are launched. Our business strategy and marketing services offer all the tools you might need to develop highly successful brand strategies and communications.

Depth and breadth
Broadly speaking, studies are divided into two different types which can be conducted on their own or run side by side. As one of the UK's leading focus group companies and qualitative research agencies, we offer focus groups, moderators, depth interviews, observation and ethnography. Alternatively, you can also use our latest technologies incorporating digital filming and eye-tracking to explore how consumers interact with advertising, usability testing and web design or even retail shopping environments. Our depth interviewing methods such as face-to-face and telephone interviewing are also used to discover the true reasons that lie behind people's motives and behaviours. Secondly, are quantitative surveying methods which provide statistically robust findings. We are an Internet / Online marketing research company offering the latest survey technology for internet, email and mobile survey research, often at a fraction of the cost of more traditional approaches. We also offer postal survey and data capture services, the latest in computer aided telephone interviewing (CATI) and face to face surveys across the UK and internationally through our trusted research partners. Every project is tailored to our clients need .When looking for agencies that are capable of conducting qualitative market research UK businesses consistently find that we are able to offer them a level of service that is a cut above the rest.

High standards
Ours is a competitive industry which means that in order to provide both consumer and business to business market research companies can rely on, we have to go beyond simply providing data and ensure our insights and recommendations are truly actionable and stand up to the toughest scrutiny. If you are looking for free market research quotes (quotation) or an estimate of how much you can expect research to cost please feel free to contact us today. Our fieldwork quality systems and assurances includes complying with ISO 9001 requirements, along with a continuous improvement programme to ensure our standards are second to none. We are proud of our achievements and work hard to protect our good name. All members of staff are committed to making sure that each and every client gets exactly what they want and are prepared to go above and beyond the call of duty to ensure that this is the case. Both our international and UK surveys enable people to get paid market research london. We have offices in Camden (Westminster, Central London)) and our interviewing centre is based in Hertford (Hertfordshire).  So if you are looking for top quality or the best quantitative or qualitative market research agency in London - why not drop us a line? We cover the whole of the South East including: Berkshire, Buckinghamshire, Kent, Hampshire, Surrey, Sussex.

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