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THE BRITISH MUSIC EMBASSY IN CONJUNCTION WITH CATO MUSIC again presented a fabulous lineup of British musical talent at this year's South By Southwest Music, Film and Interactive festival held every year in Austin Texas during March.
Located at 512 San Jancinto Blvd, the British Music Embassy at the Latitude 30 club played host to a virtually non-stop succession of the UK's brightest new acts, with many bands playing multiple sets here and in other venues across the festival, and again this year sound reinforcement system was provided by Turbosound in the shape of a Flex Array PA rig.
The system for the 350-capacity room at Latitude 30 consisted of three self-powered TFA-600HDP three-way mid highs flown per side, and a TSW-218 double 18" subwoofer each side powered by a single T-90 amplifier. The choice of self-powered Flex Array proved to be the right decision due to space considerations as there was little room for amp racks, but also because of the need for a simple set up to be up and running quickly and accurately under an extremely tight schedule. Three stage monitor mixes and a drum mix were provided in the shape of four TMW-115 switchable active / passive wedges and four NuQ-12DP loudspeakers, with power for the 115s provided by a RACKDP-50 amplifier.
Glen Rowe, owner of sponsor Cato Music, reflects that the British Music Embassy venue was amongst the best run of the entire festival. "With more than 4,500 separate shows over five days, South by Southwest is like nothing else! It's an amazing experience, very Texan, and very informal. It's not uncommon to happen across REM playing an acoustic set in the back room of a pizza joint. It's fifty times the size of the Camden Crawl or Brighton's Great Escape to give you some idea of the scale of it," he says. Austin sees an influx of around 150,000 people over the duration of the festival and 6th Street is completely shut down to traffic. "Of course it's impossible to get a cab, so it's not unusual to see bands carrying their own gear down the street, such as an 8x10 bass cab on a skateboard," smiles Rowe.
Such then is the importance of a smoothly run venue that Rowe is in no doubt that the level of organisation at the British Music Embassy was way above the bar. "The BME was so good compared to other venue experiences, where maybe only half the PA was working or the monitors weren't up to scratch. With 10 to 15 minute changeovers it all has to run like clockwork, and I have to say that it felt as finely tuned as a properly run permanent venue. The PA was great, the people were amazing, and the bands were really well looked after - an oasis of calm for them amongst the madness of the festival," says Rowe.
Cato Music provided backline for the venue: Yamaha drums, an Ashdown bass rig and a Marshall stack each side of the stage, plus Fender amps and even Vox AC30s for that classic British sound - which meant that bands only had to show up and plug in pedals to be up and running, without any alterations to the channel set up.
Turbosound's Chris Kmiec, aided by Turbosound USA's VP of sales Michael Palmer and AM&S training manager Justin Eggleton as well as regional rep Billy Macarewicz, provided support and mixed monitors throughout the event, while veteran FOH engineer Fabrizio Piazinni mixed at front of house on the dual Allen & Heath digital consoles, and ‘Mavis' (Geoff Hall) and Chris Kiely took care of the stage turnarounds.
Rowe reports that the Turbosound PA sounded massive, "much bigger than its physical appearance would have you believe - it was a huge sound for a small club show." The room was always packed, and so delays were also provided, firing through the open windows at the front of the venue for those outside who weren't able to get in.
New British hopefuls fiN played no fewer than eight sets over the course of the festival to an appreciative crowd. "This is what British music is all about," says Rowe, "and we're very proud to be part of it."
The full lineup of UK talent at SXSW included Tim Wheeler, The Wonder Villains, Cashier No.9, General Fiasco, And So I Watch You From Afar, Jim Lockey, The Xcerts, Future Of The Left, Frank Turner, fiN, The Staves, Ben Howard, Sion Russell Jones, Skindred, Turbogeist, Charlie Simpson, Spycatcher, Cancer Bats, Kamilla Lovett, Morning Parade, Bitches, New Casettes, Slow Club, Breton, Clock Opera, The Chevin, Benjamin Francis Leftwich, Jonquil, Twin Atlantic, Foxy Shazam, Crystal Fighters, Spectrals, Dutch Uncles, D/R/U/G/S, Jackmaster, Three Blind Wolves, The Twilight Sad, Tashaki Miyaki, Chad Valley, Kindness, Big Deal, Howler, 2:54, Ghosting Season, Polarstes, The Dunwells, Django Django, Maverick Sabre, and Toddla T.
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