Michele Humes (I live in New York and I write about food.)

Not Quite Alice’s “Drink Me” Potion

February 8, 2012

That concoction, you’ll remember, had “a sort of mixed flavour of cherry-tart, custard, pine-apple, roast turkey, toffee, and hot buttered toast.” Alice found it “very nice.”

Well, this, which I recently discovered in my local Pathmark, isn’t that.

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This contains “beef extract, iron, caramel, wine and special flavourings to reenergize and remove the dullness from your life.”

Remove the dullness! Oh, I love this. The wording reminds me of those Slap Chop infomercials that were making the rounds a few years back. (The Slap Chop is a kind of domed chopping device aimed at people with no fine motor skills, or something.) “This tuna looks boring. Stop having a boring tuna, stop having a boring life.”


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Freelance writer, grad student.

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