November 17, 2006
What's in a name? Lexicon apparently
UPDATE (11/20/2006): Snarkhunting provides their take on the Lexicon naming. Hint: "Zune" is "tune" with a "z." Which if you couple with the irreverence quote, below, makes the name development go something like this:"Z is irreverent. Let's call it Tunez."
"How about backwards? Zenut."
"How about pig-Latinish? Zune?"
"Brilliant!"
ORIGINAL POST
I had heard of Lexicon. But I had no idea they were so prolific.
Here's an interesting piece about their process of naming the Microsoft Zune. A little hyperbolic and effusive, but well worth the read.
I guess if I were as successful as Lexicon, I'd be a little hyperbolic and effusive more of the time, as well.
I must note that I was wary of their little un-Seasame-Street-esque riff on Z ("The letter z's current popularity in respellings like "boyz" and "antz" lends a youthful irreverence.") for a couple of reasons:
- I don't see boyz and antz as anywhere near "current" in terms of popularity or being youthfully irreverent. I think the word for which they were searching is "trite."
- In reality, it appears that Lexicon, themselves, may have more of a Z obsession than anyone else, e.g., Zune, Zire, Fabreeze. They also seem to be a big fan of the letter V.
Still, I'd recommend both visiting the Lexicon site and reading the article. Because, all of my excrutiatingly useless insight aside, the piece is, overall, insightful and well worth the read.
What's in a name? Lexicon apparently
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