NewCity Town Hall

3 Ways to Hobble Your Higher Ed Brand

Colleges and universities typically make one of these 3 mistakes with their brand. It takes courage from the top to overcome them.

Future Friendly Thinking & The Myth of Mobile Context

As we do our own research and planning for clients' mobile efforts, we learn a tremendous amount from our peers. So many myths are prevalent in mobile strategy today, it helps to have solid research to counter people who rely on hunches or personal anecdotes to guess how other people will behave.

This is a collection of links and quotes that we've found particularly helpful.

Translating Higher Ed-Speak from US to UK

NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.

It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.

Melissa Beaver and I just returned from doing some on-site audience research with the University of Portsmouth, and these are fresh in my mind so I thought I'd share. Please point out any mistakes and let us know what you'd add to the list.

Illustrator Tip:  Duplicate a shape along a circle

Making a shape mathematically duplicate itself along a circle sounds like something illustrator would handle flawlessly.  Well it is, if you can find it.  This not very well documented procedure I have the need for maybe 3 times a year but every time its a challenge to make Illustrator do what I want it to do.  That is until I discovered this little method.  Follow these easy steps to duplicate a shape along a circle perfectly every time.

// Find out how

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