A Peek Into The Future | Big Data Is Gamification’s Lifeblood
by Maximilian Lemos on April 13, 2012
If you ask Gabe Zichermann, a gamification thought leader, what gamification is he would tell you: “Gamification is the process of using game thinking and game mechanics to engage audiences and solve problems.” I happen to think this is a great place to start. It answers what Gamification is and uses terms that almost anyone can understand.
But what are the nuts and bolts behind those mechanics and thinking?
The glue that holds gamification together, making it a viable solution, is the ability to analyze large sections of data very quickly. This big data is, from the computer side of things, is what defines you. Depending on the situation this can mean Facebook “Like” data, click through rate, post engagement measurements, Foursquare “checkin” data, or even Farmville “cow” data.
It may sound absurd, but that’s exactly the kind of user actions that track you in today’s age. All of this big data takes a lot of crunching, but imagine what this data says about you. It’s almost scary. At least we think so. But imagine for a moment what kind of conclusions app developers and gamification practitioners can come to with this data. They can handcraft experiences for users that are more fun, engaging, meaningful, and rewarding, resulting in online experiences that both benefit the company and the consumer.
So now lets go even wider. [click to continue…]
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Over 20 Reasons Why Gamification Is or Isn’t Right For You
by Maximilian Lemos on April 10, 2012
Last week we wrote about a good video to prime your gamificaton senses. Here is an article of the same vein from Social Media Examiner where they explore 26 Elements of a [successful] Gamification Marketing Strategy.
Games are everywhere.
More and more businesses are using gamification to create brand awareness and drive user engagement.
Gartner, Inc. predicts that more than 70% of Global 2000 organizations will have at least one gamified application by 2014. [click to continue…]
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Gamification Primer | Gabe Zichermann [Video]
by Maximilian Lemos on April 5, 2012
Gabe Zichermann is an exceptional speaker and quite engaging. His thoughts on gamification are clear and his mastery of the subject is very apparent. If I had to recommend a video on gamification to someone new to the subject it would be this one. His anecdotes are often funny and well thought-out, which definitely helps understanding.
Set aside some time and watch this video, I guarantee you will be entertained and learn a whole lot about gamification.
I especially enjoyed his historical exploration of gamification and his break down of the gamification loop. Enjoy!
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BigDoor Makes Two BIG Strides [Press Release]
by Maximilian Lemos on April 4, 2012
BigDoor has started this week off by making some BIG announcements. Not only have they closed a new round of 5 million dollars, but as you can see below, they have pushed their new Gamification platform live. Which until yesterday was in Beta. Here is their press release below. [click to continue…]
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Gamified Road Signs Give Drivers Better Feedback
by Maximilian Lemos on April 2, 2012
Here is a brilliant example of practical Gamification out in the wild. While in Céret, a small town in the south of France, Chris Foley (Co-founder of 42 Terabytes) and I noticed a simple and effective example of Gamification. Like many towns all over the world, road signs that track your speed are an effective way of keeping roadways safe, but Céret takes a step further by using signs that give you positive and negative feedback, awarding a happy or a sad face, depending on your speed. This feedback has proven to be a successful means of regulating speed because drivers are more likely to react when given a a simple reward, like a Smiley Face. Pretty cleaver, huh?
Below is an example of these speed signs and an article that explains their effectiveness. [click to continue…]
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Sushi & Gamification: A Perfect Pair…Like Fish On Rice
by Maximilian Lemos on April 1, 2012
In this world I love two things, sushi and Gamification, the idea of combining those two together almost sounds to good to be true, but this might actually work! Here is the press release from GameMaki the restaurant that wants to bring sushi and Gamification together. Yum!
Continue below for the press release. [click to continue…]
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