13 Apr

Delicious Easter Goodness Provided by Skysoclear

Years before Skysoclear was even a twinkle in Ross’s eye, Steph used to work in the London offices of a very well known Birmingham based confectionary company.  Occasionally, she’d get to work to find a delicious chocolatey snack left on her desk, and when Easter rolled around, everyone was given an Easter egg as a token gesture of appreciation.

So we thought, what better way to introduce ourselves to the local businesses than with a bit of Easter cheer?  We decided it’d be friendly to deliver chocolate eggs to likeminded people who we may be able to work with at some point.

We spoke with Chocolate Craft, an Alresford-based chocolatier, about some bespoke Easter eggs, and snuck a card with a QR code inside.

The QR code linked to a video showcasing what we do and how the Easter eggs were made.  A few days before Easter, we had fun gamboling around Southampton with our Easter Bunny ears on*, delivering the eggs.

If you got an egg from us, we’d love to know what you thought.

And here is the video, in all it’s chocolately glory.  Enjoy!

*not literally.

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11 Apr

Must watch: Caine’s Arcade

I don’t know if any of you have seen this yet, but this is true storytelling. Caine’s a 9-year-old boy who started making a cardboard arcade inside his dad’s used auto part store – using many of the textbook entrepreneurial practices successful companies use today.

While the filmmaker Nirvan Mullick contributed to the story by arranging a flashmob, there’s nothing fake here – it’s all genuine and you come away with high emotion, the feeling that if you put your mind to it, you can accomplish anything.

When we meet customers for the first time, they come to us with a sense of what they think their video should be like – that it should have an intricate and complex format, wizzy graphics and expensive visual effects. No. Simple storytelling works – and that’s something we can agree with.

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13 Mar

Letters from myhotel Bloomsbury

We’ve recently had the pleasure of working with the myhotels group. Each of their boutique hotels in London and Brighton delicately balance award-winning design and unique experiences with a distinctive local flavour.

We were tasked with capturing the local flavour of one of their hotels, myhotel Bloomsbury, but instead of focussing on the hotel itself, we left the lobby and explored the local attractions, places to be entertained and highlighted what you can do while you’re in the area.

We chose to film in timelapse, which essentially means seeing a “sped-up” version of the world. It involves taking a series of photos, one every 4 seconds or so. Marry that with a soundtrack provided by KIDDA, and you’ve got ‘Letters from myhotel Bloomsbury’.

Locations included the Paramount club, Central working, Bedford Square, the South Bank and myhotel Bloomsbury itself.

Imran Hussain, Director of Marketing at myhotels group said:

Working with Skysoclear was a dream. No job too big… Or small for that matter! They understood our brand and our direction and completely brought it to life.

Their grasp of digital was empirical to the success of the project.

It was great to work with a hotel group that had the willingness to try something new, to experiment – not a lot of people are doing this. This is what sets myhotels group apart from its competition.

The result? See for yourself.

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