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Why you should never present more than one mockup to a client

You should have final decision based on your expertise. If you show a client two mockups and one has navigation down the left and one along the top and ask “which is your favourite?” you’re degrading your expertise. You should know what the best option is and be able to back up your design decisions.

From Lee Munroe – Why you should never present more than one mockup to a client

Hear, Hear!

Tags: clients, mockups, Web Design

This entry was posted on Thursday, May 20th, 2010 at 12:37 pm and is filed under Link. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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