Deborah Richman, Senior Vice President at Collarity Inc., reviewed the site search capabilities of the top 50 magazines in circulation and posted her findings on Search Engine Watch.

blog.searchenginewatch.com/blog/070309-132817 

Richman found magazine site search to be surprisingly lacking in vision and ability. Below are a few of her key takeaways:

• Community participation in magazine sites is lagging when compared to non-magazine sites
• The majority of magazine publishers see their sites as online destinations rather than community focused vertical portals

In conclusion Richman wrote: “It’s obvious these powerhouse publishers should start looking at core search and newer search approaches -- or sacrifice the upside traffic and revenue potential for their brands online.”