Knewworld

Search Insight for Professionals

03.15.07 Will the growth in User Generated Content swamp our ability to monitor it?

by --Andy Black on 03.15.07

Will the growth in User Generated Content swamp our ability to monitor it? A survey released last week by EMC/IDC attempted to measure and forecast the amounts and types of digital information created and copied in the world - and whether it is...

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03.13.07 Magazine Site Search Lags Behind Online Community Needs

by --Andy Black on 03.13.07

Deborah Richman, Senior Vice President at Collarity Inc., reviewed the site search capabilities of the top 50 magazines in circulation and posted her findings on Search Engine Watch. blog.searchenginewatch.com/blog/070309-132817 Richman...

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03.06.07 Are advertising agencies losing the capability to influence and persuade us?

by --Andy Black on 03.06.07

Media companies used to be able to create content for easily definable demographic groups that advertising agencies could exploit for advertisers. Typically consumers were categorised into a number of socio-economic groups. The media companies and...

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03.01.07 Will social networks and vertical search combine to challenge Google?

by --Andy Black on 03.01.07

Publishers and advertising agencies have a very difficult challenge ahead as traditional “horizontal” media like newspapers, TV channels and magazines see their traditional demographics and advertising revenue streams fragmented by the increasing...

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03.01.07 Who uses the Internet more, teenagers or middle-aged businessmen?

by --Andy Black on 03.01.07

Take a look at how the UK population consume their media throughout the day. Now notice that most Internet usage takes place during working hours. Now when you overlay the age demographics we see that it is primarily UK men aged 35 to 64 driving the...

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