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Latest News RSS 5 April 2007

M&S to go national with 'Kitchen' standalone cafés

Marks & Spencer, the high street retailer, is believed to be planning a national rollout of its standalone M&S Kitchen café concept.

Citigroup poaches Pru chief Wright to run Egg marketing

Prudential chief marketing officer Alison Wright is leaving to join rival Citigroup, which is buying the insurance giant's online arm, Egg.

Axa calls 18m media review

Axa, the French-owned insurance and investment company, is reviewing its 18m UK media planning and buying account. The business has been held by OMD UK since 2000.

Nissan Euro brand chief to head Infiniti marketing

Nissan is moving its European brand chief Bastien Schupp to the new role of European marketing director for its Infiniti marque, as it gets ready for a European launch next year.

Aegis rejects third Bolloré board bid

Aegis Group, owner of media agencies Carat and Vizeum, has knocked back Vincent Bolloré's bid for a place on the board for a third time in 10 months. The group says shareholders voting at its extraordinary general meeting today (Wednesday) rejected Groupe Bolloré's proposals to appoint directors to the Aegis board.

PR company Freud poised to buy ad agency DFGW

Public relations company Freud Communications is buying independent advertising agency DFGW.

Cadbury's sticky mess

What has happened to Cadbury? The home-grown confectionery and soft drinks company seems to be going from one embarrassing public mishap to another. Is this because the company is inept or because its cultural outlook is woefully behind the times? By David Benady

Why do US companies find Europe so difficult?

Many US service providers have failed in the European market, due to over-confidence, unrealistic claims and a reluctance to adapt to the different cultures. Yet some US products are massive successes. It just takes patience, understanding and integrity, says Catherine Turner

Mike Nutley: It's the brand experience, stupid!

As more media become interactive and audiences have more control over advertising, marketers must strive to create brand loyalty

April 5 2007

Marks & Spencer to launch standalone cafés
Citigroup hires Pru chief to run Egg marketing
Nissan picks Infiniti boss for European launch

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