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5 April 2012

Tourism Australia has taken an important first time lead to coordinate under the one banner and promote with one voice a high level delegation of Australia’s leading airports at Asia’s leading aviation route development forum in an effort to best attract new international capacity.

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Industry Resources

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Australian Tourism Directions Conference

Find out what happened at the 2011 Australian Tourism Directions Conference, when senior government, industry and business figures gathered in Canberra to discuss the future of Australia’s tourism industry.

Tools for tourism operators

This campaign offers the largest ever range of free tools for the industry to use. Get involved in the campaign by downloading the ten exciting tools for use in your marketing.

Campaign Content Widget

This free interactive digital tool sits on your website and contains images and inspirational content from the new campaign.

Campaigns and Programs

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Aussie Holiday Dream Team

Thank you to everyone who got involved and supported the campaign. We received over 35,000 entries which brings our total experiences to over 60,000. If you uploaded your own entry it will feature on the map from mid November.

No Leave No Life

Our domestic No Leave, No Life program aims to unlock Australia’s staggering 123 million days of stockpiled annual leave.

Aussie Specialist Program

The Aussie Specialist Program (ASP) is Tourism Australia’s global online training program, run with the cooperation of the State and Territory tourism organisations.

Australia's National Landscapes Program

Managed by Tourism Australia and Parks Australia, this unique partnership aims to achieve environmental, social, and economic outcomes for Australia’s most significant natural areas and their surrounding regions.

Markets

Australia

Domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends .

Americas

In the Americas, the focus of Tourism Australia’s activities is the United States of America, Canada and Brazil. Activity throughout the region is managed from Tourism Australia’s office in Los Angeles.

Europe

In Europe, Tourism Australia focuses its activities in the key markets of France, Germany, Italy and the United Kingdom. Activities are managed from Tourism Australia’s offices in London and Frankfurt.

Japan

Tourism Australia's activities in Japan are managed from it's office in Tokyo.

New Zealand

Tourism Australia’s activities in New Zealand are managed from its office in Auckland.

North Asia

In the North Asia region, Tourism Australia focuses its activities in China, Hong Kong and South Korea. Tourism Australia activities in the region are managed from offices in Shanghai, Hong Kong and Seoul.

South & South East Asia

In the South and South East Asia region, Tourism Australia focuses its activities in Singapore, Malaysia, India, Indonesia and Vietnam.

Research and Insights

Tourism 2020

What does the future hold? Find out about Australia's national strategy to enhance growth and competitiveness in the tourism industry.

Visitor Arrivals Data

Who arrived in Australia? Where were they from? Monthly reports from the Australian Bureau of Statistics.

Domestic Visitors

Information on domestic consumers, including tourism facts, quarterly indicators, market sectors and activities, accommodation, business events and future trends.

Tourism Forecasts

The Tourism Forecasting Committee (TFC) publishes forecasts for Australian inbound, domestic and outbound travel twice a year.

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Opportunities

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Resources

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Markets

Quarterly Market Update

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Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.

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Visitor Arrivals

February 2012

  • There were 5.9 million visitor arrivals for year ending February 2012, a decrease of 0.2 per cent relative to the previous year.
  • There were 1.1 million visitor arrivals to Australia during the two months to February 2012, an increase of 2.0 per cent relative to the same period of the previous year.
  • There were 554,400 visitor arrivals during February 2012, a decrease of 0.5 per cent relative to the same month of the previous year.

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© Tourism Australia 2012

The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website.

Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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