48 hours of video are uploaded on Youtube every minute and only a small percentage of this content has the chance to reach more than one million views.

According to Kevin Allocca, Trends Manager at YouTube, viral effect depends on:

1. Tastemakers: Influential people who find your content interesting and then share it among their social graphs.

2. Community participation: People’s interactions with your content, their participation in the online community and what’s more their interpretations of it, help it to become a phenomena.

3. Unexpectedness of the content. 

Speaking of viral, don’t forget also to check out this post: You think you can’t go viral?

Passionate of more great content: Follow @pgeorgieva

Would love to hear your opinion about the latest video ad of The Guardian.

This week Forbes released a video talk with Walter Isaacson about Steve Jobs and his passion, intuition, creativity. In the process of writing Jobs biography, Isaacson had 40 interviews with him and in the following 3 minutes he shares his biggest impressions of Jobs.

And for me the two most powerful parts of Isaacson talk are the following fundamental sentences with which I am always going to remember Steve Jobs.

If you are going to do something, have passion about it and make the product perfect.

How do people know what they want, until we show them.

Because of my New York love and passion, here we go with some inspiring stuff (and random links) about this amazing city.

In the past few months I discovered this brilliant project that creatively compares the French and the American capitals in minimalistic visuals. The project is called Paris vs New York and it was developed from a blog to a book .

Not long ago, [Read more →]

“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music. We made the iPod for ourselves, and when you’re doing something for yourself, or your best friend or family, you’re not going to cheese out. If you don’t love something, you’re not going to go the extra mile, work the extra weekend, challenge the status quo as much.”

Steve Jobs