OPS Mobile US II | AdMonsters

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About

OPS Mobile - Build the Mobile future

Mobile is not an extension of the web. It's a redefinition. Learn how advertising will never be the same.

The landscape for online advertising is no longer just the 'terrestrial' or PC-based internet – it now includes a much broader and more complex world including smartphones, tablets, networked game consoles, connected TV's, and all sorts of other connected devices, many of which are not plugged in and tied down but carried around in pockets and used throughout the day.

OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. If your business is built around mobile media, you cannot afford to miss OPS Mobile.

Register

Register Today

Register before April 1, 2012 and pay only $750
Register after April 1, 2012 and pay $850

The Full Conference Fee is $850 (USD)

Important note: The event fee will be billed in US dollars and the event cost does not include your hotel nights.

Or Get a pass to the AdMonsters Week of AdOps and Save $400

Includes:

Attendance to OPS Markets, NY, April 18, 2012
Attendance to OPS Dinner, NY, April 18, 2012
Attendance to OPS Mobile, NY, April 19, 2012

OPS Dinner is now full. Apologies for any inconvenience this may cause. All registrations from now on will be put on the waiting list.

Register here for the AdMonsters Week of AdOps

Speakers

Keynote Speakers
	A Mobile Day in the Life David Berkowitz VP of Emerging Media 360i @dberkowitz	Mobile, Tangible Design & the Future of Everything Michael Nicholas Chief Strategy Officer Roundarch Isobar @nicholi57
	The Branded App Stephen Baer Managing Partner The Game Agency @stephenbaer
Focus On... Sessions
	From the Sidewalk to the Register: Mobile Location Shopping Alistair Goodman CEO Placecast @placecast	Mobile Privacy: The Elephant(s) in the Room Alan Chapell Chapell & Associates
	Tablets – The New Frontier Sol Masch Director of Mobile Advertising Viacom Media Networks	Roadmap: In-App Rich Media Maria Breza Global Head, Web and Mobile Ad Operations Bloomberg, L.P.
	An Ideology for JavaScript Ads on Mobile Alex Sexton	Beyond Click-Through Rates - Measurement and Mobile John Egan General Manager, Mobile Miniclip
Sponsor Sessions
	Mocean Mobile Graham Mosley VP, Platform Solutions Mocean Mobile @moceanmobile	RTB Takes Center Stage Victor Milligan Chief Marketing Officer Nexage @nexage
	Mobile Inventory: The Crude Oil for Publishers Mark Strecker COO Amobee @amobee	Best Practices for Global Ad Monetization Ann Frisbie VP & Managing Director, InMobi @inMobi
	Mobile Advertising: Why It's Got to Be Rich Grant Stratemeyer VP of Business Development Celtra
Panel: The Future of Buying Mobile
	Moderator Jim Payne CEO & Founder MoPub @mopub	Jon Schlegel Founder & CEO Optime Software
	Alex Andreyev Strategic Investments, Associate Media Director NEO@Ogilvy @AlexAndreyev	Lara Mehanna GM Mobile DataXu
OPS Mobile Wrap-Up Panel
	Moderator Rob Beeler VP of Content AdMonsters @admonsters @rbeeler	Janae Redmond Strategic Partner Lead, Mobile Platforms Google
	Terrence Sweeney CMO Pinger	Kevin Kearney CEO/Founder Hard Candy Shell
	Chris Feo Director of Business Development Tapad, Inc.

Schedule

PreviousNext

Apr 19, 2012

9:00 am — 9:20 am

Welcome to OPS Mobile

9:20 am — 9:30 am

Maximizing the Management and Monetization of Mobile Ad Inventory

Graham Mosley will provide an overview of Mocean Mobile’s ad serving platform, highlighting the product features and benefits that allow mobile content publishers, ad networks and app stores to easily and effectively monetize their mobile ad inventory.

Speakers

Graham Mosley

9:30 am — 10:10 am

Keynote: A Mobile Day in the Life

Join David Berkowitz, VP of Emerging Media at 360i, as he takes you on a journey demonstrating how mobile technology will soon permeate nearly every facet of our everyday lives. In this presentation, Berkowitz will explain how smartphone-wielding consumers will use their mobile devices for chatting, shopping, having fun, staying fit and more—and what all this means for marketers.

Speakers

David Berkowitz

10:20 am — 11:00 am

Sponsor Session: InMobi

Unlike the PC world where the majority of ad spend is happening domestically, 79% of mobile ad spend is happening on a global level, which is estimated to be a $20.6 billion market by 2015, compared to that of North America's mobile spend, estimated at $5.8 billion by 2015. It is no wonder that publishers are actively seeking a holistic strategy around global ad monetization. In this session, Anne Frisbie, VP & Managing Director of InMobi, North America will take us through the...

Speakers

Anne Frisbie

Session Type

Sponsor Session

10:20 am — 11:00 am

Mobile Advertising: Why It's Got to Be Rich

Mobile rich media holds an incredible amount of promise for brands to engage audiences on their most personal devices. But what are some of the challenges you’ll need to navigate to execute scalable mobile rich media campaigns? Join us as we discuss strategies for creating, distributing and measuring compelling rich media mobile ads. We’ll also review best practices and case studies from top tier advertisers who are leveraging immersive, rich experiences to bring their brands to life.

11:30 am — 12:10 pm

From the Sidewalk to the Register: Mobile + Location + Shopping

Location is the key to relevancy in mobile marketing because place and time are strong predictors of intent. As location becomes woven into every aspect of our mobile phone experience, brands are seizing the opportunity to use mobile to engage with consumers in a mindset to make a purchase – when they are near the store . Now with the advent of mobile wallets and card-linked offers, closed loop ROI for mobile is now emerging as a reality. With 6 years in location-based marketing and over 130...

Speakers

Alistair Goodman

11:30 am — 12:10 pm

Tablets – The New Frontier

Using his experience at Viacom Media Networks, Sol Masch will lead the audience across the new frontier of advertising on tablets, showing that these devices are more than just bigger smartphones. Sol will dissect new research on user experience and behavior patterns on tablets. He'll also touch upon how flexible solutions for ad formats can be developed in the absence of IAB/MMA standards, and he'll highlight the pros and cons of responsive design and the issues it presents for ad operations....

Speakers

Sol Masch

11:30 am — 12:10 pm

Beyond Click Through Rates - Measurement and Mobile

Marketers agree that smartphones and tablets are revolutionizing the opportunity for brands to connect with their target audiences. The challenge is creating audience insights from mobile campaigns in an efficient, scalable manner. Moving beyond delivery and clicks is critical to moving more significant advertising dollars into the medium. This talk will review the lessons learned by game publisher Miniclip as it added a mobile offering to its brand advertising business. Actual campaign...

Speakers

John Egan

1:10 pm — 1:20 pm

RTB Takes Center Stage

As mobile advertising matures and accelerates, buyers and sellers are increasingly valuing—and demanding—greater levels of transparency, a rich set of business controls and levers, and the ability to target and decision in real-time. These requirements place RTB front and center as the strategic foundation of mobile advertising. RTB delivers real-time decisioning capabilities and unmatched targeting value to buyers. At the same time, it creates both liquidity and enhanced value for publishers...

Speakers

Victor Milligan

1:20 pm — 2:00 pm

Keynote: Mobile, Tangible Design & the Future of Everything

A return to tangible design is here and it will radically change the world around us. Digital tangible design is going to affect more than just our mobile devices. It will bypass Shortcodes and QR codes, both of which marketers don’t know how to promote and consumers don’t know how to use. The future lies within the intuitive nature of mobile technologies, such as NFC and Machine Vision. These developments maximize the “Return on Experience” by injecting technological benefits into everyday...

Speakers

michael nicholas

2:10 pm — 2:50 pm

Panel: The Future of Buying Mobile

Buying mobile can be daunting from every perspective, and real-time bidding has emerged to offer greater transparency, control, and scalability to the process. In this panel, we'll navigate effective solutions to buying mobile from the publisher to the advertiser. Jon Schlegel, Founder & CEO of Optime Software, and Jim Payne, CEO & Founder of MoPub, will be joined by representatives from an agency and a demand-side platform (DSP) to dissect the process of buying mobile and highlight...

Speakers

Jim Payne
Jon Schlegel

3:20 pm — 3:30 pm

Mobile Inventory: The Crude Oil for Publishers

Every large publisher is asking the same question: how do I monetize my mobile assets to maximize return on investment and provide valuable inventory to advertisers? How do buzzwords like RTB, rich media, data targeting, forecasting, monetization, and mediation translate to mobile? Publishers have limited resources focused on mobile, and are looking for an expert partner with a platform that takes the complexity out of managing their assets. Mark Strecker will discuss how publishers can realize...

Speakers

Mark Strecker

3:30 pm — 4:00 pm

The Branded App

Stephen Baer is a Creator (by nature), a Marketer (by trade), and an Ideator (by passion). Since 2007, Stephen has been the Founder and Managing Partner of The Game Agency, an award winning digital marketing agency with expertise in developing and deploying campaigns powered by play. The Game Agency's mission is to create experiences that turn users' attention into action... Action that grows brands, drive commerce and deepen relationships. Clients include A&E Networks, Electronic...

4:10 pm — 4:50 pm

Mobile Privacy: The Elephant(s) in the Room

Mobile Advertising is finally starting to come into its own. While that's news great for the business side, the model for ensuring privacy in a mobile context has yet to reach maturity. Even companies trying to the right thing are often finding that the privacy standards that are effective in an online context are less so in mobile. As MUIDs are currently the de facto technology for most mobile ad networks, what are the rules for their use? How does location fit in? How do we communicate the...

Speakers

Alan Chapell

4:10 pm — 4:50 pm

An Ideology for JavaScript Ads on Mobile

The mobile web is growing. Research is showing that more people click on ads and purchase goods via the mobile web than in mobile apps. The problem? Fragmentation. Not only can we not hide behind the shield of the Flash runtime to give us compatibility, there is a huge range of devices that all support different features. This talk will help you learn about a new way of thinking about device compatibility and offer a set of tools to help you tackle these challenges.

Speakers

Alex Sexton

4:10 pm — 4:50 pm

Roadmap: In App Rich Media

Through the launch of BloombergBusinessWeek+, BloombergTV+, and multiple rich media campaigns on our consumer app, we've run engaging, interactive units that delight advertisers. However, the process has been anything but simple. We'll discuss challenges to be prepared for as you navigate rich media in app including: - Proprietary SDKs- Offline Ad Serving- Video in Low Bandwidth Environments- Third Party Ad Serving Discrepancies

Speakers

Maria Breza

Breaking News + Updates

About

OPS Mobile - Build the Mobile future

Register

Speakers

Keynote Speakers

Focus On... Sessions

Sponsor Sessions

Panel: The Future of Buying Mobile

OPS Mobile Wrap-Up Panel

Schedule