April 27th, 2011

PicScout Acquired by Getty Images

From our humble beginning, where Eyal and I had an idea for how to use technology to protect images and support copyright enforcement in 2002, to where we are today, achieved through the contributions of bright and committed team members and customers, our company evolved into the market standard for both protection and promotion of images.  As we look to the future, we are proud to announce that Getty Images is acquiring PicScout.

In 2008, I assumed the role of CEO and together we embarked upon a mission to take the company’s great legacy and extensive industry relationships and transform the industry by building a platform upon which PicScout could build more products.  This vision had as a key tenant – shift from a purely reactionary revenue recovery model for agencies via ImageTracker to also including a proactive revenue model of Instant Image ID™ with ImageExchange.

Per Getty’s release, here’s a glimpse at what they have planned:

“This acquisition will build and grow upon Getty Images’ existing range of products and services, enabling Getty Images to amplify its digital content licensing expertise and leverage PicScout’s technology in developing new image identification tools for customers.  Getty Images will invest in PicScout’s technology and continue to work across the entire image industry, to improve and expand protection of Intellectual Property, thus ensuring a stronger overall content licensing industry. “

spacer To all of our clients and legal partners, we thank you for your support of PicScout and our products. You believed that we could deliver what we promised. Our success has always been directly tied to your success.

To our employees, thank you for everything you’ve done to contribute to the success of the business and our products. You’ve taken great pride in your work.  The business development, marketing and product team members have enabled us to significantly expand our customer presence and captured wide-spread interest in the power of image promotion.  Our Administrative and Support areas have ensured that we operate as a caring and professional organization.  Our R&D and operations teams have matched the business growth and delivered great products to market.  We are pleased that the R&D and operations teams will remain in Israel as we continue to deliver results for our clients.

PicScout will remain as a brand, continuing to support a myriad of applications based on the ImageIRC™ platform, including ImageTracker™ and ImageExchange™.  The acquisition by Getty serves as an opportunity for PicScout to further expand and accelerate its offerings as it delivers against the promise of Every Image Gets Its Credit™.

We are proud to be part of Getty’s plans to provide stronger content licensing support to this industry and we look forward to our ongoing relationship with you.  We will see many of you at CEPIC.

-Offir Gutelzon,
PicScout co-founder and CEO


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March 23rd, 2011

Searching for Images on Safari and Chrome Just Got Easier

Today was an exciting day for the PicScout team. We started off the day by hosting a successful webinar on image copyright with Noam Galai, who recounted the fascinating story of how his self-portraits were taken from his Flickr account and used in more than 40 countries around the world. In addition, copyright attorney John Grant provided useful tips and information on how to protect yourself and your creative business from copyright infringement. And, finally, PicScout executive Amy Love discussed how ImageExchange can aid creative professionals in finding and identifying licensable images online.

In conjunction with the webinar, PicScout today announced the availability of new versions of ImageExchange for the Safari and Chrome browsers. Now, creative professionals can use the browser of their preference to search for online images. Click here to visit the ImageExchange website and download the latest versions of ImageExchange.


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March 10th, 2011

Come Check Out the New ImageExchange Blog


Today, we introduced a new blog into the PicScout family. The ImageExchange blog was created so we could connect with the community of creative pros who read design blogs for inspiration.

Our goal is to engage with creative pros and provide our twist on current design topics, exploring those that are relevant to anyone using images in their work. In addition, we will also use the space to highlight other time-saving tools and creative apps in the market that can benefit creative pros.

What to Expect:

On Tuesdays, we’ll cover hot topics and industry news, and why they matter to creative pros. Thursdays are dedicated to spotlighting our favorite apps and tools in our “Creative Options for Creative Pros” feature. (Our first recommendation, Colorzilla, went up today.)

If this sounds interesting, be sure to sign up for our RSS feed!


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February 2nd, 2011

The Power of Guerilla Marketing

Macworld 2011 was taken over by a sea of pink last Thursday and Friday as PicScout set out to spread the word about ImageExchange among the 40,000 Mac enthusiasts who registered for the 4-day conference and trade show.

spacer Guerilla marketing works well when you can combine user enthusiasm with a legitimate reason for being at an event, and it works even better when you can give something of value to your target audience.

For Macworld, PicScout had more than 50 ImageExchange users participate in pre-event webinars to become even more knowledgeable about ImageExchange and our promotional partner, SnapilyPro. Afterwards, the team was ready to share the exciting news about both products at Macworld.

On Thursday, the ImageExchange team spent the morning encouraging conference-goers to hear PicScout’s Amy Love and SnapilyPro’s Jeff Miller demo the latest in digital imaging on the Macworld Live stage. Ms. Love explained the timesaving benefits of ImageExchange to a packed house, and Mr. Miller presented Snapily’s exclusive 3D and motion printing technology.

Attendees received motion cards that highlighted ImageExchange and offered a 25% discount on SnapilyPro orders. As part of our commitment to growing the image marketplace, we also gave audience members show-specific flyers with discount coupons to content from four PicScout ImageIRC content partners.spacer

One thing’s for sure: few left the conference unaware of the PicScout sea of pink. More than 50 ImageExchange representatives wore bright pink sweatshirts boasting, “I don’t waste my time. I use PicScout ImageExchange.” Cult of Mac blogger Traci Dauphin included a snapshot of the PicScout team in her blog post, noting, “I see pink people everywhere! These pinksters from PicScout ImageExchange were out in full force!”

Bottom-line: guerilla marketing at its finest.

(By the way, we were asked many times if we were selling our sweatshirts. The answer was no, but we are giving some away. Just comment on this blog, or tweet this post by using the “Share/Bookmark” button, and you’ll be automatically entered to win!)


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January 26th, 2011

Promoting the Latest in Imaging at Macworld

spacer Over 40,000 consumers will be at Macworld in San Francisco this week, and PicScout will be there in a sea of pink to greet them. On Thursday and Friday, the PicScout team will promote ImageExchange and SnapilyPro, our co-sponsor for the event, to crowds of Apple enthusiasts. To make sure people don’t miss us, and because we want to have some fun at the event, each ImageExchange representative will be donning a bright pink sweatshirt that reads, “I don’t waste my time. I use PicScout ImageExchange.”

PicScout’s Amy Love and SnapilyPro’s Jeff Miller will also be speaking on the Macworld Live stage from 11:30 AM – 11:55 AM on Thursday. The dynamic duo will deliver a presentation entitled, “See the Latest in Imaging: Free App to License Images Anywhere and Cool Tool for 3D Printing.” So if you’re in the San Francisco area, join us at the Macworld Expo. And in the meantime, tell all your friends who plan to be at Macworld to be on the lookout for team PicScout.


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January 25th, 2011

Growing the Image Marketplace through Social Media

spacer Controlling your marketing impact is no longer tied so tightly to your carefully crafted “Brand Identity,” how you want to be perceived. Today, your “Brand Image,”’ the perception in the mind of your audience, is far more likely to be shaped by what your users and detractors have to say about you. Whether it’s on Facebook, Twitter, or feedback sites like GetSatisfaction, users flock to social media, and when done well, it’s more than just buzz; it’s a way to connect with your community and drive image sales.

At PicScout, we have found that our target audience of creative pros responds very well to contests. Over the last 120 days, PicScout has grown its ImageExchange follower base on Twitter from zero to over 1, 100, and this week we launch our first ever social media-focused contest. The I ♥ ImageExchange Contest will further engage new creative pros on Twitter, and will give them a chance to have fun and win some cool prizes along the way.

For the next three weeks, ImageExchange users can tweet e-roses to their Twitter followers (that’s Twollowers in Twitter lingo) by clicking on the heart icon in the image details box. Once the tweet is out, players are automatically entered to win. We’ll know who’s playing by tracking the #I<3ImageExchange hash tag.

But there’s more. Since much of the contest is aimed at driving social media engagement, anyone who posts the I ♥ ImageExchange tweet and then “likes” ImageExchange on Facebook will be entered again into the contest, doubling their chances of winning.

To make sure everyone knows how to play, we’ve created a dedicated I ♥ ImageExchange webpage, complete with written instructions and a how-to-play video – always a great idea with today’s explosion of digital devices.

“What’s the prize?” you may ask.

On Valentine’s Day (February 14), one grand prize winner will receive a year’s supply of See’s chocolates! Plus, fourteen other lucky winners will each get a heart-shaped box of chocolates.

Growing the image marketplace requires reaching the hearts, minds and souls of today’s image users and empowering them to license the image at the point of experience.

So for the next three weeks, join us in the Twittersphere, and spread the love. Happy Valentine’s Day!


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